Topic: Pet supplies market in Germany (2024)

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Germans are keen pet owners, with cats and dogs being especially popular. As of 2022, there were significantly more cats living in German households than dogs, with the number of felines increasing annually in recent years. The reasons for this may vary, but possibly one of them is that Germany has a dog tax for owners. Cats may also be an easier pet option for city dwellers living in apartments, especially regarding rented living space. The German pet supplies market faces the familiar shifts of our time, among them changing consumer behavior due to increased awareness of sustainability in production across the board and the growing presence (as well as practice) of online retail.

The number of sales outlets in German animal and pet supply retail has grown steadily over the last decade, excepting a dip during the COVID-19 pandemic in 2020. As of 2022, around 1,600 establishments catered to pets and their owners. Two enterprises represent the market leaders in German pet supplies: Fressnapf and Futterhaus. Fressnapf, a German company, is hailed as the leading pet supplies company in Europe, operating in eleven different countries. It also operates online shops and oversees its own brands. Their online revenue grew significantly in recent years, with 329 million euros recorded in 2022. Meanwhile, Futterhaus, also a German company, has stores in Germany and Austria. Numbers increased steadily in the last four years.

Food retailers, which include drugstores and discounters, were responsible for the larger share of pet food revenue generated in Germany in 2022. Specialist retailers include pet supply stores, specialty markets, agricultural trade, special departments in garden centers, and DIY stores. Wet cat food generated the highest revenue in 2022 at around 1.33 billion euros.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

Published by Statista Research Department, Feb 14, 2024

Key insights

Number of pet cats in Germany 15,200

Topic: Pet supplies market in Germany (1)

Detailed statistics

Number of cats in Germany 2010-2022

Pet food sales revenue in Germany 4bn EUR

Topic: Pet supplies market in Germany (2)

Detailed statistics

Revenues from pet supplies in Germany 2006-2022, by product group

Leading pet shop chain by number of sales outlets in Germany Fressnapf

Topic: Pet supplies market in Germany (3)

Detailed statistics

Number of leading pet shop sales outlets in Germany

Get more insights

Editor’s Picks Current statistics on this topic

Current statistics on this topic

Pet FoodCat and dog food sales revenues in Germany 2022, by type of food

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Pet food

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Further reportsGet the best reports to understand your industry

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Pet food in the U.S.
Pet ownership in the United Kingdom (UK)
Pet ownership and pet care market in Europe
Pet food market worldwide
Pet industry in China

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